bluebells cakery

Bluebells Cakery made a name for itself in Auckland with its beautiful, pastel hued cakes originally sold from an intimate neighbourhood store in Hillsborough. With a top-selling cookbook and a reputation for delicious products, owners Karla Goodwin and Ryan Sharma wished to retain the original cafe but move Bluebells’ flagship operation to the city-fringe suburb of Kingsland. The New North Road location is much larger than Bluebells’ previous cafes and includes a private dining area, cake decorating kitchen with a viewing window, and a full baking kitchen that allows for the brand’s busy catering business to operate alongside the cafe.  

Verso Architecture + Interiors carried out the design of the new premises, bringing in deep indigo from the company’s branding to create a striking exterior that contrasts with the clean brightness of the cafe’s interior. This same deep indigo is brought indoors with the oak custom-built bench seat and velvet squabs, which add some depth to the pastel palette provided by the delicious offerings displayed on the counters and the soft green of the walls. Pale oak and brass detailing lend warmth and shine. The ceilings and walls have panelling that echoes that on the counters, giving the space a sense of history.

In the cake decorating room, the walls are painted a soft blush that accentuates the tones of the cakes. The private dining room is painted in a slightly deeper shade of green than the cafe and features a large white table re-used from the now-closed Eden Terrace premises, and some Ghost chairs, creating an intimate, modern space that is used for high teas.

Lighting throughout brings in a mixture of brass and concrete, which relates to the brass table legs and the grounding texture of the concrete flooring.

Verso Architecture + Interiors worked alongside The Fitout Company and the clients to deliver the design, which was completed over two months.

Words by Camille Khouri

Photos by Sarah Wilcox

Verso Bluebells
Verso Bluebells
Verso Bluebells
Verso Bluebells
Verso Bluebells
Verso Bluebells
Verso Bluebells
Verso Bluebells
Verso Bluebells
Verso Bluebells
Verso Bluebells
Verso Bluebells
Verso Bluebells